Naurah USA is an Indo-Western ready to wear and custom made clothing line launched by Ayesha Khanna, a internationally recognized choreographer and the Founder & Director of Bollywood Funk NYC Dance school. The brand was launched in 2017 with the vision to expand and diversify from the original Indian Couture line based in India since 2001.
Having lived in New York for over a decade but with her roots in India, Ayesha dabbled with the desire to create a brand that fuses her love for fusion , whether it be in dance or fashion. She realized that the general perception about Indian clothing is that it is heavy and can only be worn on occasions such as weddings or festivals. As an entrepreneur living and working in nyc, she felt most women she met , chose to stick to dark colors and western ready to wear brands limiting traditional outfits to those “once a year” festive occasions only. For years, she yearned to dress in beautiful outfits that reflected her Indian heritage but were practical for someone living in the US. She felt there was a gap that needed to be filled.
Finally she chose to trust her creative instincts to create a brand for the passionate, inspirational women of today who are always hustling.
Each design we create, can be customized to some extend keeping the clients preferences in mind. We want customers feeling proud wearing a piece that is exclusively made for them. With this goal in mind, we strive to make every version of the original design a little different, better, lets just say more “You”.
Follow us on Instagram - @naurahusa